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Paste public Facebook video/reel links. Facebook doesn't let us pull a real preview frame automatically, so cards use a property photo as a stand-in. To show the actual first frame, take a screenshot of that moment in the video and paste its image URL in "Thumbnail" — leave it blank to keep the default photo.
Reminder: this passcode only hides the edit screen from casual visitors. It isn't strong security, so don't store sensitive information (like payment details) in this listing.
Counts page loads on the public view, including your own visits when you're not already logged in. It's a rough gauge of traffic, not a precise unique-visitor count.